Jay Wilde has been a beef farmer his entire life, but as a vegetarian he begins to struggle with his conscience every time he takes his cows to be slaughtered. Gradually, the process of meat farming becomes unbearable. Feeling completely trapped within the industry, Jay realises that he must find a way to make a change. He decides to set about doing what no farmer in the UK has ever done before by transforming his meat farm into an organic plant based farm. Taking a step into the unknown Jay must decide what to do with his existing cattle who are ready to be slaughtered and which could bring the vital profits he needs to transform his farm.